I conducted a fun and interesting workshop this past week. First question out of the gate was "How many of your organizations have organizational values?" Of course, as you would expect, everyone's hand went in the air. My next question quieted the room so much, you could hear the electrical current running through my laptop. I asked, who can tell me what their organizational values are? Stunned silence!
Every business and association I work with has values, and very few of them can tell me what those values are. Values drive an organizations mission and objectives. If the workforce doesn't know what the businesses values are, how can they possibly accomplish the mission and achieve the business objectives? Going through the motions will keep a business going, but will not allow it to thrive and grow.
If your business really wants to create value for all stakeholders; shareholders, customers, the public and employees, then you need to ensure the following three things happen:
1. Have clearly defined organizational values and value
2. Interpret those values and value for all stakeholders
3. Ensure the values and value are reminded and reinforced regularly
One participant came up to me after the program and stated "You know, your're right. I can't begin to calculate the financial cost to our organization. I can guarantee you this though, we will go back to the drawing board, have you come in to assist us and calculate the difference between our current and past performance."
How much is it costing your organization in terms of financial performance?
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