I do a fair amount of executive coaching and naturally a good portion of it focuses on leadership. It is in this area that I have been able to help my clients make the greatest changes – reap the biggest benefits. Then I thought why don’t businesses offer coaching as a benefit to non-executives? Oftentimes it is due to cost constraints. However, a group coaching program could even be a-ford-able to businesses that traditionally do not use coaching, e.g. healthcare. I have clients, friends and relatives in the healthcare industry, nurses, nursing aides, etc. and they have never been offered coaching as a benefit.
Great athletes, actors and business professionals have all benefited from coaching. The side benefit is that the organization benefits from it as well with improved relationships, productivity and efficiency. Coaching can be done in person, telephonically, via email, or some combination of all three.
Reaching your full potential often requires having a coach. What potential could be brought out in you or one of your employees with coaching? What would be the end result for your organization? This is often an untapped retention benefit because coaching focuses on the individual, building their personal skill set that makes them more valuable, marketable and successful – it’s a great win-win option.