Thursday, October 25, 2007

Business Rules Have Changed

For centuries business have been afraid to break the rules. The rule was that customers ruled. Well, the rules have changed. If you keep employees happy, they'll keep customers happy.
The truth is, and yes, I'm going to say it...there's a "paradigm shift" happening. The looming workforce shortage requires that we take a different look at our businesses. Otherwise, it will become costly to your business.

The single greatest expense to any business are it's employees. If your turnover rate is double digit, it means your loosing a bunch of money! How do you fix it?

You must realize that as people stay longer in your organization, values and what they value shift. When you hire a new college graduate, are they really concerned about the medical benefits...I know when I was in my early 20's I felt invincible. So do they. They want the red sports car, time off for adventure and to be challenged. As the years go by, they want to marry, have kids and trade that red sports car in for a mini-van.

Tips for breaking the rules:

• Conduct "keep'em" interviews regularly
• Offer flexible/modularized benefits packages
• Create a values-based culture
• Develop Valuship - Values-based leaders
• Encourage and assist life/work balance not work/life balance

If your business neglects to make these changes:

• Your recruitment costs will increase
• Your profits will decrease
• You'll lose intellectual capital
• You'll lose customer continuity
• You'll lose profits...did I mention that?

Remember, breaking the rules doesn't have to be painful or costly. You can make them fun, rewarding and profitable.

Leaders with Values executed with Valor create value for both employees and customers.

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